Page 32 - WilmU Spring Summer 2013

col lege of business
T wo new social media initiatives
will be launched in the under-
graduate Marketing program
beginning this fall: A new
required core course, BMK 400
Social Media Marketing; and a new student
organization, Digital Media and Marketing
Club, that will meet exclusively online.
The addition of BMK400 means that new
marketing students now will be required to
take five core courses (instead of four) along
with three marketing electives.
“Social Media Marketing is a course whose
time has come,” said Valerie Brown-Baul,
adjunct instructor of the course. “We are
finding that the entire marketing communica-
tion landscape is quickly changing to embrace
the many social media tools; and we want our
marketing graduates to be able to bring this
knowledge to the workplace.”
Social Media Marketing also is being
developed online by DBA Assistant Professor
Dr. William (Dan) Young and will be included in
the Integrated Marketing Communication track
that will be part of the new Communications
degree program set to begin in fall 2013.
The Digital Media and Marketing Club
was the idea of marketing student Chris
McConnell, who suggested it to his adjunct
marketing instructor Dr. Darrell L. Neron.
Membership will be open to all marketing,
business and communication students; and
the club will meet twice a month online
beginning in September.
For more information, contact Dr. Neron at
Darrell.l.Neron@wilmu.edu. WU
A er successfully defending his
doctoral dissertation, Chamith
Wassage (center) poses with his
commi ee: Adjunct Professor
TomRiley (le ), recently retired
Dr. Steve LeShay, commi ee chair (right), and
Dr. Adrian Petrescu (on the computer screen),
who a ended the defense “live” via Skype from
his computer at Bellevue University, Nebraska.
Throughout his entire dissertation process,
Wassage, who also lives and teaches in
Nebraska, met online and by phone with
commi ee members at Wilmington University
to discuss his research, findings and writing. He
didn’t actually meet those members until the
day he flew back for his defense.
Wassage was one of 13 DBA students who
successfully completed the DBA program
this year. Other new Doctors included: Jason
T. Brady, Rylynn Brown, Christina A. Burke,
Anthony J. Carcillo, Diane Cohn, Lisa Dunning,
Anthony J. Intorelli, Bruce J. Martin, Gabrielle
McClure-Nelson, Kenneth P. Morlino, John R.
Sa erfield and Courtney A. Stewart.
According to newly appointed DBA director
Dr. Robert W. Rescigno, the faculty and staff are
serving more than 100 students enrolled in the
DBA program at Wilmington University. WU
SocialMedia ImpactsMarketingDegree
Student CompletesDoctorateUsing
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