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MEDIA & MARKETING
Konrad LaPrade
Daily State News
As a subsidiary of Independent NewsMedia Network of Delmarva, the Daily State News has served the First State for more than six decades. It was the first daily newspaper published out of Dover, and today publishes thousands of copies five days a week. Konrad LaPrade was named publisher in early 2023, after his father Darel LaPrade retired from the job. Konrad LaPrade has extensive experience
in print advertising, with media advertising in markets of all sizes, including Dover, Salisbury, Easton, Baltimore and Philadelphia, as well
as Charlotte, N.C., and Albany, N.Y.
He last served six years as regional vice president of sales for Gatehouse in North Carolina before returning to Delaware in 2019.
ALMA MATER:
BOARDS:
Q&A:
Mac Macleod
Carvertise
Wilmington-based Carvertise is the nation’s largest ride-sharing advertising company, and it all started when its founder Mac Macleod was a University of Delaware student. Carvertise uses cars as rolling advertisements at
public events for national brands like DraftKings, Wawa, DoorDash and Netflix. In 2022, revenue grew by 50% through using Lyft and Uber drivers
to push brands. In summer 2023, Carvertise opened a new headquarters in Wilmington’s Riverfront to accommodate a growing staff. Driving much of the company’s latest growth are its “swarm” campaigns, where a dozen or more wrapped vehicles drive around a given venue for a major event, ranging from a pharmaceutical conference to the Super Bowl.
ALMA MATER:
BOARDS:
Robert Martinelli
Today Media
Today Media is a family-owned media company that specializes in regional publications that range from lifestyle magazines to business print products as well as custom products. In addition to its digital presence and highly popular events and award programs like “Best of Delaware,” Today Media reaches thousands of people from Delaware to Hudson Valley, N.Y.. Robert Martinelli started in the second- generation publishing business in 1982 with Delaware Today, growing to add Main Line Today, Delaware Business Times and the Delaware Valley Italian- American Herald. In 2023, Today
Media relocated its Delaware offices to downtown Wilmington.
ALMA MATERS:
BOARDS:
Paul Pomeroy
Aloysius Butler & Clark
Paul Pomeroy has been with Aloysius Butler & Clark since 1999, working along the way to make the firm one
of the largest full-service agencies in the mid-Atlantic region. In his time with the company, Pomeroy served
as the director of marketing and new business development, guiding the firm’s growth from 23 employees to 100 in three offices today. Over the past several years, annual growth at AB&C has been increasing steadily which fueled leasing an office in the heart of Philadelphia. In 2022, AB&C acquired Mangos, an agency based
in Conshohocken, Pa., adding to a roster of clients served throughout the country and internationally.
ALMA MATERS:
Q&A:
72 DELAWARE 222 | DelawareBusinessTimes.com
