Page 15 - Delaware Lawyer - Fall 2023

AI microphones can record only certain voices. Noise reduction head- phones can filter all but certain speakers in a crowded room.
As we converse with our tools us- ing plain, intuitive language, they blend into our lives and depart from the con- structs of laptops, browsers and phones. If you use an Amazon Echo or Apple Siri (early agents) to get what you need, you won’t need to open your laptop or pick up the phone.
Impact on Marketing
When agents drive discovery, com- munications and marketing will be dra- matically transformed.
Google has already named its AI product “conversational search.” Dis- covery will be less about navigating multiple sites and more about engaging with a single multimodal AI agent.
Jeremiah Owyang, partner at Blitzscaling Ventures, puts it bluntly: “Humans will rely on AI and the AI is going to get the information and make the decisions. That’s something commu- nicators had control over, now [they’re] going to lose that control.” Owyang pre- dicts AI will “end the abusive relation- ship we all have with search,” and SEO will “no longer be relevant.”
Consumers will enjoy a streamlined experience. Currently, even the simplest of searches leads to a sea of pages stuffed with keywords and filler. The onus is on us to find the signal in the noise when searching.
Leveraging AI agents for informa- tion retrieval implies a shift from pas- sive browsing to active questioning. Agents will prioritize factual accuracy and expertise over marketing tactics. In an era of agent-based discovery, profes- sional experience and demonstrable re- sults will be invaluable. AI agents will assess authority and credibility, sifting through the multitude of online voices to identify genuine experts that are rel- evant to the user.
AI agents will extract data directly from the most reliable sources, whether for sports scores, election results or news updates. If searching for lawyers, AI can evaluate public records, case histories and professional ratings, rather than relying on SEO-optimized web content.
Bloated content created for SEO will be irrelevant. The focus will shift to original, high-quality content and services. The future of communication lies in originality and authenticity that is data-driven, distilled and delivered by AI agents.
Agent-to-Agent Interaction
AI agents won’t just mine the web. They will assist us with work and col- laborate with other agents.
Microsoft’s CoPilot boosts soft- ware and Office productivity. Microsoft
Outlook can create professional drafts in a variety of tones and responses, with one-click buttons labeled with relevant suggestions. Microsoft announced that developers using CoPilot coded 55% to 200% faster. It’s not AI that will take your job, it’s another worker with AI.
In many cases, AIs will be talking to AIs. Ethan Mollick, associate profes- sor at Wharton, calls the effect on our psyche “the coming crisis of meaning.”
Changing a hotel reservation. Negotiating appointment availabil- ity. Customer service calls. Agents will dominate these tasks.
In November 2023, two AIs pow- ered by Luminance negotiated a con- tract. Their AI agent is designed to “handle day-to-day negotiations, free- ing up lawyers to use creativity where it counts, and not be bogged down.”
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