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as well as extensive use of social media, search engine marketing, and
a new website, www. generationyonkers.com.
Last October, Mayor Spano unveiled Phase II of the Generation Yonkers marketing campaign. The campaign featured television spots that ran on targeted channels,
as well as a dedicated CBS radio sponsorship tailored to business professionals. It also highlighted testimonials from prominent business leaders whose companies had recently moved to Yonkers, opened new start-ups or expanded their operations in the city.
BUSINESSES
BENEFIT
Here’s what some leading business leaders are saying about Yonkers:
“The pro-business climate in Yonkers is remarkable,” says Patricia Simone of Simone Development Companies, which is transforming the historic Boyce Thompson Institute property—vacant for 40 years—into a $35 million, 85,000-square-foot mixed-use center on North Broadway that will feature offices, medical space, retail shops, and restaurants. “We’re thrilled
to be part of the economic renaissance underway in Yonkers.”
“There is a transformation going on in Yonkers that mirrors how we transform
lives through education,” states Judith Huntington, President of The College
of New Rochelle, which opened its new School of New Resources—the first undergraduate degree program offered in downtown Yonkers—on Ashburton Avenue last September.
“Yonkers is on the cusp of becoming the next Hoboken or Williamsburg,” notes Joe Cotter, President of iPark, which is converting a building in the iPark complex into
100 micro-unit, loft-style apartments in an effort to appeal to millennials. “It’s got everything young people are looking for.”
“We’re happy to be in Yonkers and a big part
of the city’s economy for
the last 100 years,” says
Kelly DeAngelo, Refinery Manager at American Sugar Refining, with more than 250 employees—more than a third
SPECIAL ADVERTISING SUPPLEMENT
Currently under construction, River Tides at Greystone overlooks the Hudson River.
of whom come directly from Yonkers—at its downtown facility.
“People are rushing to Yonkers now,” explains lifelong resident Peter Kelly, renowned Chef and Owner of X20 Xaviars on the Hudson, which provides waterfront visitors with world-class cuisine and sensational sunsets over the Palisades. “They’re discovering what I’ve known for a lifetime.”
PROJECTS IN
MOTION
The residential and economic development in Yonkers has run the gamut. Here’s a look at some of the major projects:
Collins Enterprises has broken ground on the third and final phase of Hudson River Park Club, an $85 million, 230,000-square-foot waterfront residential building.
Grants in the neighborhood of $3 million received from Governor Andrew Cuomo and his Regional Economic Development Council will go largely to the funding of arts and cultural projects.
Ginsburg Development is nearing completion of River Tides at Greystone, a $100 million, 330-unit luxury rental complex overlooking the Hudson. A second Ginsburg luxury rental building just north of River Tides at 1177 Warburton will be breaking ground soon.
Avalon Bay is planning to transform industrial land into a new housing complex featuring prime waterfront homes on Alexander Street.
RXR Realty and Rising Development are planning
a $197.4-million project
at Larkin Plaza, featuring market-rate residential apartments and retail space. The project overlooks Van Der Donck Park.
Construction has begun on Hudson Park Phase III, which will result in another 222 residential units.
A new Hampton Inn hotel on Tuckahoe Road is under construction, on the heels
of the new Courtyard by Marriott in north Yonkers and the new Hyatt at the Cross County Shopping Center. Once the Hampton Inn is completed, Yonkers will have six nationally branded hotels. In addition, a new Yonkers Tourism Alliance has been announced to connect hotels with the city’s museums, attractions and other points
4 ● YONKERS

The historic Boyce Thompson Institute is transforming into a mixed-use center.