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YONKERS:
When complete, River Tides at Greystone will feature 330 luxury rental apartments.
Implausible as it might have seemed several years ago, Yonkers is in the midst of a spectacular revival. Business is booming and housing and dining options are multiplying and diversifying. It’s a city where cuisine, culture, and the arts are being embraced with renewed vigor. As more and more people are discovering, Yonkers truly is the next great urban frontier, one full of promise and possibilities.
ROLLING OUT THE
WELCOME MAT
The driving force behind the city’s renaissance is Mayor Mike Spano, who is transforming the city’s image.
He has encouraged and incentivized development of the downtown and waterfront districts. And he rolled out the welcome mat to millennials and artists, touting Yonkers as a perfectly positioned transportation hub, providing access to 10 Metro-North train stations, a 25-minute ride to Grand Central Station, superb dining and shopping options, and captivating views of the Hudson River.
As evidence of the city’s renaissance, there are more than $1 billion in commercial and residential projects currently under development in Yonkers, a number that continues to grow. “The development activity underway in Yonkers is unprecedented,” says Mayor
Spano. “The fact that the private sector is investing over a billion dollars in Yonkers undoubtedly demonstrates that our city is one of the most dynamic and exciting urban centers in the tri-state region.”
GENERATION YONKERS
Yonkers, the largest city in the county and the fourth largest city in the state, also invested in an aggressive marketing campaign known as “Generation Yonkers.” Created by ad agency Thompson & Bender, the first phase
of the campaign, which launched in April 2014, included print and digital advertising in local and regional media,
SPECIAL ADVERTISING SUPPLEMENT
Westchester’s Great Urban Frontier
Looking for a smart investment? You’d be wise to bank on Yonkers.
2 ● YONKERS