Page 30 - 914INC - Q2 - 2013
P. 30

                                By Robert Schork
 Text by Ben Brody Photo by Ken Stabile
     The award with the wings is a 1997 “Telly Award for an internal, corporate identity piece we did for Lucent Technologies when they first split off from AT&T. Before they had machines to do graphics, you would enter 1 MB floppy disks one at a time into the editing machine in order to build images.” The image in the Lucent piece required more
than 20 disks and looked like the New York City skyline.
Cricchio says she bought the decora- tive knife in Kashmir after hiding “in a basement for two weeks” during bomb- ing of local roads as part of the Indian- Pakistani conflict for control of the region.
“These were from two trips that preceded the opening of TimeLine Video. I went to India twice, and it was there that I made the decision to do this business. They were long trips—like a month and a half
to two months each. I trekked around the Himalaya Mountains and took pictures and meditated and did yoga.”
“One of our producers bought me the sword. It’s a funny place for a sword—just right over the couch. It’s fallen down a few times.”
The back room on the other side of those windows is where Criccio says that she does things like make phone calls and pay bills. It “enables me to separate the art room from the administra- tion.”
         The keyboard serves a dual func- tion. “One of our editors composes live to pictures. Or you might just want to put headphones on and jam out!”
The statue of the Chinese guardian lion, which Criccio calls “Foo Dog,” is part of her decorative scheme for the oddly shaped room. “The space has so many jagged edges. It’s like a wicked ‘Z’, so it’s ‘feng shuied’ to stop energy from ricocheting around the room. Foo Dog is a sentinel. He grabs the energy and holds it.
“That was my Girl Scouts trunk, and it was part of the original décor.” She started out in what’s now the recep- tion area in 1994, “and every five or six years I expanded, and the landlord just kept moving the walls for me.”
“We’ve been working on this rubber-band ball every day [with rubber bands from the mail] since 2007. My bookkeeper’s daughter saw the rubber-band ball and asked if she can have it when I die.”
The railroad spike was originally part of the tracks that run alongside the building. “Railroad spikes are good luck.”
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