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AGENDA
M M M Y Y Y S S SP P PA A AC C CE E E DECONSTRUCTING OFFICES
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W ith an office in the hip One Bridge Street loft-style building in Irvington (adjacent to the Eileen Fisher Lab Store and restaurants like Red Hat on the River), Diane Cricchio’s TimeLine Video didn’t need much to have a cool but laid-back artistic vibe. Still, Cricchio’s paintings, her myriad travel artifacts, and her collaborative working style with partners Sean La Gamma and Adam Stroncone give TimeLine an art gallery feel. The firm, which Cricchio founded as
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a one-room operation in 1994 with a video editing machine that “was so pixelated that you couldn’t tell if
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somebody’s mouth was open or closed,” specializes in pre- and post-production of internal corporate vid-
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eos and hundreds of television commercials per year, including recent holiday spots for Sears Craftsman.
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Here, Cricchio takes us inside her expanded creative suite.
Inside Diane Cricchio’s Creative Suite
“This was the first piece of furni- ture that I had made for TimeLine.
I designed it to accommodate a 3 GB hard drive that, at the time, cost $3,600.” (The current hard drive can hold 3 TB, or more than 3,000 times as much data.)
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“I started painting in 2000. That [one on the right] was my first oil painting. It’s a trilogy called Earth, Wind, and Fire & Rage.”
“That is the first computer I ever owned and what I built my business on. It still works, and there are still original documents and first jobs on that.”
When La Gamma started at the company in 2009, he brought the jar of coral, which years before had been a gift from Cricchio to La Gamma’s father, Victor. “Years ago, I found Victor La Gamma in the phonebook when I was looking for someone to tune my piano and while he was tuning it he asked me what I want to do with my life.” Cricchio, who had dropped out of high school, didn’t know, but when she later told Victor that she wanted to be a video editor, he helped her apply to the New School for Social Research, which got her started on a career that included stints at CBS and ABC before she ventured out on her own. The coral was a thank-you gift.
Q2 2013