Page 11 - Georgia Forestry - Fall 2018

Taylor Griffith
Reducing Harvesting
Inefficiencies Through
Innovative Technology
“Have you ever tried to squeeze blood out of a turnip?” Taylor Griffith asked, laughing. “The logging business is all about margins. So, inefficiencies in paperwork and accounting can cause backlogs and issues that cost logging business owners a lot of money. That’s what TRACT prevents.”
Taylor grew up learning about the forest industry, spending time with his dad, Jim Griffith, who is a forester. After college, he pursued a career in software, building products on platforms like Rocket Mortgage and working closely with talent at places like Uber, Yahoo! and other startups.
In 2015, Taylor and Jim started pursuing the development of a software solution for load tracking and harvesting logistics by engaging talented developers using the best standards for web and smartphone technology. In 2017, they launched TRACT, a smartphone application that allows landowners and logging operation managers to track all timber-harvesting operations, the product classes being harvested on each job, load tickets and where each truck is delivered all in the palm of your hand. The result for users is increased chain of custody security and detailed real-time reporting for each active timber operation.
“The application is easy for the people in the field to use, and it promotes efficiency while giving managers peace of mind,” Taylor said. “Managers can also use the data that is gathered to make decisions about personnel or operational challenges daily rather than weekly. That’s huge when your profit comes solely from margins.”
To learn more visit: www.gettract.com.
www.GeorgiaForestryMagazine.com | 9