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Are these efforts driving better financial results? Asked about Trusted Media Brands’ revenue, Kintzer says the company is grow- ing its profit line, brought in more customers in 2015 than in 2014, and is on track to hit the goals of its current three-year plan. Its brands have also been picking up fans rapidly on Facebook and other social media. “We’re do- ing what we need to grow,” she says.
Pulling this off has meant leading a powerhouse team that now includes Chief Revenue Officer Richard Sutton— who most recently worked at the giant newspaper site MailOnline; Chief Digital Officer Vincent Errico, a seasoned execu- tive formerly with Everyday Health; and Alec Casey, who returned to the company in November as chief marketing officer.
Asked about his boss’s style as a leader, Sutton summarizes it in four words: Inclusive. Inspiring. Hard-charging. Successful. “I want to work hard because I am really competitive,” he says. “I’ve had a long string of successes I want to keep going—but I want to work even harder for Bonnie.”
Being positive comes naturally to Kintzer, according to Sutton. “Every meet- ing starts off with, ‘Okay, here’s what’s go- ing right,’” he says.
She also cares about her entire team, he adds, citing this example: A manager who works directly for Sutton was distressed in the aftermath of a recent shooting at a Long Island mall because her husband and daughter were there at the time. (They were uninjured.) Sutton was surprised to find out that Kintzer had heard about the manager’s situation and expressed her concern before Sutton even knew what was going on.
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“That speaks volumes about how she works with people,” Sutton says. “She’s got the ability to inspire you through be- ing positive, through laughter, and by re- ally caring.”
What the future holds for Trusted Media Brands is unknown, in an environ- ment that is changing rapidly by the day, but Kintzer is optimistic. “One of the beau- ties of being a smaller company is that we are really very nimble,” she says. “If we need to shift the way we create content, we can do that.” One thing she learned at Harvard, she notes, is how to make decisions without having 100 percent of the informa- tion about a situation—a skill “that has ab- solutely served me well,” she says. It’s a skill that will likely continue to come in handy for Kintzer as technology continues to disrupt the media industry.
Frequent 914INC. contributor Elaine Pofeldt is a freelance journalist who writes about entrepreneurship and careers.
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