Page 47 - Crave - Summer/Fall 2019
P. 47
For the fourth consecutive year, the Valley Forge Tourism & Convention Board (VFTCB) which local pie was primo.
were in the Final Four.
For the fourth year in a row, the VFTCB is putting pie against pie. After the organization called for nominations of people’s favorite pizza places on social media in February, the list was narrowed down from hundreds to 64 contenders and voting began March 1.
This year, the VFTCB created a map for people to visit
•
• Big Cheese
• Sauce Bosses
•
The pizza shops also received a marketing kit, delivered by hand in a pizza box carton. Inside were giveaway magnets, a pad of tear-off voting requests to accompany customers’ checks, a poster to advertise the tournament in or outside the store, and a copy of Crave, the VFTCB’s award-winning dining guide.
social media pages got heated over a list of recommended pizza shops, and the organization took the opportunity to create a community-involved contest with a March Madness-style bracket
“Who doesn’t love pizza?! This tournament is a win for mom-and-pop entrepreneurs across Montgomery County, and our staff really enjoys promoting them opportunity to engage the public on social media and involve the community to get customers interacting with us and their favorite pizza spot. We’re excited
to support these Montco small businesses in helping them become advocates and ambassadors for
The tournament leverages the VFTCB’s considerable social media reach. Last year, the VFTCB saw an upswing in social media-driven click-throughs to its peak of pizza voting in April. The best-pizza topic reached close to 800,000 people on Facebook, and pizza web pages soared, with over 30,000 page views
The marketing and communications successes have caught the eye of several third-party industry awards
As the winner, Via Veneto will received an engraved plaque mounted on a wooden pizza paddle as a trophy.
valleyforge.org/pizza
CRAVE MONTCO cravemontco.com 47
