Page 14 - Skills 2022

MIGHT BE COSTING YOU GREAT TALENT
BY DAVID LEVINE
Workforce Development for Employers: Recruitment Tips
THESE HIRING MISTAKES
12 2022 SKILLS
What’s Hot. What’s Next. What’s Needed.
Labor shortages have been leading the
news ever since the pandemic hit. Some employers blame extra unemployment insurance
benefits for the “Great Resignation,” but the fact is that there has been
a labor shortage in many sectors
of the economy since well before COVID. The pandemic, however, has highlighted workers’ concerns about workplace safety, childcare shortages, low pay and more, and many workers have changed careers, retired early or simply left the workforce. “The reasons for the labor shortage are complex,” says Allison Madison, president of Madison Approach Staffing in Hawthorne.
Rather than complain, “it is far more productive for employers to implement new and creative strategies to develop an ongoing talent pipeline,” she says. The first step is to consider the most common mistakes employers make that can clog that pipeline of candidates.
1. Not having a well-branded and functioning career section of the website. Smart companies maintain a constant and consistent recruitment effort, says Sherry Bruck, president of Harquin,
a marketing firm that works with the county’s Workforce Development Board. That requires having a strong career page on your company website, and “branding it as seriously and with as much intent” as you promote your
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