Page 32 - Port of Baltimore Sept/Oct 2011
Basic HTML Version
Business
BY SARAH GREENBERG
Keeping up
with
Bob’s
Baltimore
Supports Expansion
of Discount
Furniture Retailer
[
30
]
The Port of Baltimore
■
September/October 2011
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W
idely recognized for a quirky advertising campaign that features founder Bob
Kaufman rendered in Claymation, Bob’s Discount Furniture has developed an
enthusiastic following among consumers in the New England area and other
parts of the U.S. East Coast. While continuing to expand, Bob’s relies on the Port
of Baltimore to move cargo, allowing the company to champion its philosophy
of quality and convenience to a broader audience.
Bob’s story begins in 1976, when Kaufman suffered a motorcycle accident and was advised
to use a waterbed during his recovery. Kaufman so enjoyed the comfort of the waterbed that he
felt compelled to share its benefits with other consumers. In 1982, he bought a small amount
of space in five different Wholesale Furniture stores throughout Connecticut and experienced
