dentifying key industries and
            
            
              fostering the development of regional
            
            
              cluster organizations to spur business
            
            
              growth in Westchester County are
            
            
              two tasks being tackled by the Office of
            
            
              Economic Development.
            
            
              “As we emerge from the Great
            
            
              Recession, many business owners realize
            
            
              their continuing survival is dependent,
            
            
              in part, on forming regional partnerships
            
            
              that strengthen the overall economic
            
            
              atmosphere within which they operate,”
            
            
              says Laurence P. Gottlieb, the county’s
            
            
              Economic Development Director. “When
            
            
              many previously disconnected companies
            
            
              come together and speak with one voice,
            
            
              one purpose, the likelihood of success for the
            
            
              group is far greater.”
            
            
              Westchester County is already seeing
            
            
              business growth emerge from two clusters:
            
            
              the NY BioHud Valley and the Hudson
            
            
              Valley Food and Beverage Alliance.
            
            
              Acorda Therapeutics is a Hawthorne-
            
            
              based biopharmaceutical company that
            
            
              develops prescription medications. Jeff
            
            
              Macdonald, Senior Director of Corporate
            
            
              lenty of twenty-somethings dream of moving to New
            
            
              York City and living in a trendy apartment. Westchester’s
            
            
              business leaders want to make sure that young professionals
            
            
              also think of moving to – or staying in – the county,
            
            
              since tomorrow’s economic success stories are dependent upon the
            
            
              development and influx of young talent today.
            
            
              Tim Jones, Managing Member of Robert Martin Co., is Chairman
            
            
              of the Westchester Coalition for Business Development, a task force of
            
            
              The Business Council of Westchester established to develop strategies
            
            
              to attract and retain business. Jones points to the Council’s Rising
            
            
              Stars program as evidence that young business professionals flourish in
            
            
              Westchester. Modeled after the national “Forty Under Forty” business
            
            
              recognition program, 40 Rising Stars under the age of 40 are honored
            
            
              each year for making a mark in their profession and in their community.
            
            
              “We have a great number of opportunities here, particularly in
            
            
              biotech and healthcare,” Jones says, adding that it’s important to
            
            
              understand what matters to younger workers. “They have different
            
            
              values; some things are a higher priority to them, and we need to
            
            
              understand and accept that. We’ve been hearing that open space is
            
            
              
                ONE VOICE, ONE PURPOSE
              
            
            
              *]QTLQVO :MOQWVIT 8IZ\VMZ[PQX[
            
            
              Communications, says biopharmaceutical
            
            
              companies need to be in an area “with a
            
            
              critical mass of people with the right skills.
            
            
              We need access to the right scientific minds
            
            
              and academic collaborators.”
            
            
              Describing the benefit of clusters, Peter
            
            
              Herrero Jr., Founder and President of New
            
            
              York Hospitality Group and Caperberry
            
            
              Events in White Plains, uses an old restaurant
            
            
              analogy: “You want to be the only one in
            
            
              the game, or you want to be on restaurant
            
            
              row.” Taking the “restaurant row” approach
            
            
              improves business opportunities for all.
            
            
              Gottlieb agrees: “By working together in
            
            
              such tough economic times rather than going
            
            
              it alone, business owners draw strength from
            
            
              each other, and their combined resiliency
            
            
              ensures greater success for all. Equally,
            
            
              government entities are always looking to
            
            
              bolster regional economic efforts rather than
            
            
              investing limited resources in one company
            
            
              at a time; therefore, clusters tend to attract
            
            
              more resources, which are then spread out
            
            
              among the individual firms.”
            
            
              Dr. Marsha Gordon, President and CEO of
            
            
              The Business Council of Westchester, adds,
            
            
              “Clustering provides an opportunity for
            
            
              businesses to cross-fertilize in terms of ideas,
            
            
              innovation and cutting-edge technology.
            
            
              You develop a location where people with
            
            
              education and skills want to locate because
            
            
              the resources are there. It encourages
            
            
              entrepreneurs in an area that is ripe for
            
            
              growth and has all the ingredients necessary:
            
            
              business resources and people, intellectual
            
            
              capital, quality of life, business-friendly
            
            
              policies and an educated workforce.”
            
            
              The clusters lead to job growth not only
            
            
              within their industry, but in others as well.
            
            
              “A big part of our business has become
            
            
              the biotech industry,” says Renee Brown,
            
            
              President and CEO of C.W. Brown Inc.,
            
            
              a general contracting and construction
            
            
              management company in Armonk. “We’ve
            
            
              built labs and biotech space and we’ve noticed
            
            
              there’s a growing number of companies
            
            
              coming to Westchester. We’ve been able to
            
            
              target that market, and it helps everybody.”
            
            
              She praises County Executive Astorino
            
            
              for using clusters to support and grow
            
            
              businesses. “It’s a brilliant move on the part
            
            
              of the county,” she says. “They didn’t just
            
            
              stop with the biotech cluster – now we’ve got
            
            
              the food and beverage cluster. We work for
            
            
              them, too. We just finished a job with Pepsi.
            
            
              Each of these clusters benefits those particular
            
            
              sectors, but they benefit all of us – they
            
            
              benefit the entire economy of Westchester.”
            
            
              
                YOUTHMOVEMENT
              
            
            
              <PM -V\MZXZQ[QVO 6I\]ZM WN :Q[QVO ;\IZ[
            
            
              important and economic and ethnic diversity is important to this
            
            
              generation, and those are things we offer.”
            
            
              Brendan Meyer, Chairman, Westchester County Association’s
            
            
              Young Professional Group, notes, “As a young business owner, having
            
            
              access to successful companies and people is key. Westchester County’s
            
            
              vibrant economy has all that and more.”
            
            
              Timothy Donohue, a 32-year-old White Plains native and Chair of
            
            
              the Rising Stars “Forty Under Forty,” returned to Westchester after
            
            
              he graduated from Villanova University. He’s now a senior associate at
            
            
              CBRE, a commercial real estate firm. “Westchester is so wonderfully
            
            
              positioned,” he says. “You can live in White Plains and head an hour
            
            
              south to walk in any New York City borough or neighborhood, and
            
            
              an hour north offers pretty much every type of outdoor recreation you
            
            
              could hope for – rock climbing, skiing, hiking, horseback riding –
            
            
              you name it.”
            
            
              Donohue notes that the relationship between the county and New
            
            
              York City is synergistic. “We’re not going to compete with the size and
            
            
              scope of New York City, but we offer a different lifestyle.” He adds that
            
            
              policies and environments must continue to be created that enhance
            
            
              young workers’ lives, focusing on issues as varied as social opportunities,
            
            
              commutability, affordable housing, recreation and taxation.
            
            
              “Given all the amenities in the region,” Donohue explains, “the
            
            
              county is keenly positioned to attract the kind of young talent that
            
            
              will build an even stronger economic future for Westchester.”
            
            
              
                I
              
            
            
              
                P
              
            
            
              
                14
              
            
            
              d OZW_ · ?M[\KPM[\MZ +W]V\a 7NÅKM WN -KWVWUQK ,M^MTWXUMV\
            
            
              PROMOTION