Page 25 - Georgia Forestry - Issue 3 - Summer 2024

Specializing in Aerial Application With over 30+ years Industry Experience
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will be able to access this data to make informed decisions on the carbon footprint of a forest product.
“The demand is growing,” said Edelen. “People want to know what the carbon footprint of a certain building is, and with this technology, it can be as simple as having a QR code that somebody can scan with their phone and immediately bring up the carbon footprint. Block- chain-enabled platforms can really empower consumers with their choices by providing them with access to that granular information.”
Participation in the blockchain plat- form is voluntary. Once complete, the platform — called Forest Trust — will be a mobile application that will put the entire supply chain history, including car- bon data, at the fingertips of consumers.
Unlocking Value for the Entire Supply Chain
Data is at the heart of the forest sector’s ability to capitalize on potential new investments in forests and forest prod- ucts. The development of these innova- tive technologies by public and private industry partners presents a unique and exciting opportunity for the forestry sec- tor to position itself as a transparent and informed leader in the global effort to achieve carbon neutrality.
“Meaningful investment in Georgia and asset appreciation for our forests will only be realized when we are confident in telling our story for investors and consum- ers,” said Andres Villegas, president and CEO of the Georgia Forestry Association. “These national efforts to provide a data platform for our sector have the ability to build trust and credibility with investors as the market for ‘green’ solutions contin- ues to grow.”
JOHN CASEY IS A STRATEGIC COMMUNICATIONS PROFESSIONAL WHO SUPPORTS CLIENTS THROUGH THE ART OF STORYTELLING. IN HIS DOWNTIME, JOHN CAN BE FOUND HUNTING AND FISHING ON HIS FAMILY’S CENTENNIAL FARM IN NORTHWEST GEORGIA.
DAVID BUTLER IS A JOURNALIST WITH MORE THAN 20 YEARS OF PROFESSIONAL JOURNALISM EXPERIENCE. HIS STORIES AND HIS OPINION COLUMNS HAVE EARNED HIM STATE AND REGIONAL AWARDS. DAVID LIVES IN NORTHEAST GEORGIA WITH HIS WIFE AND TWO DOGS.
Brunswick, GA (912) 265- 8760
Statesboro, GA (912) 601-9924
Hazlehurst, GA (912) 375-3317
Thomasville, GA (229) 228-4948
Waycross, GA (912) 282-9284
Forsyth, GA (478) 994-9938
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