Page 15 - 914INC - Q4 - 2013

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 New complimentary deluxe continental hot breakfast
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 One room suites with sitting area, microwave, refrigerator, coffeemaker; two and three room efficiency suites with kitchen; In-room safe
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20 Saw Mill River Road, Hawthorne New York 10532
Coffee Break With...
Bal Agrawal
CEO, LifeWorx
BAl AgrAwAl
started LifeWorx,
headquartered in Chappaqua, after a housekeeper stole his
silverware while he and his son were grieving over the loss of his wife 15 years ago.
“It stuck in the
back of my head
that you go to
work and every-
thing works well,
show up on time, and things get done. But at home, things are random.”
Determined to move forward, Agrawal found a new, “outstanding” housekeeper and founded the company that’s provided some 40,000 home services, from child- and eldercare to profession- al organization and personal assistant and chef staffing, over the past eight years.
We learned how Agrawal takes his coffee (cream and sugar)—and how that might be analyzed by LifeWorx's human-screening sys- tems—plus why he'd rather work with people than computers, when we took a coffee break with the CEO.
How did becoming a single parent affect your
view on what it takes to run a household? When there are two parents and both are pitching in and everything is moving well,
you don’t realize how the world can change. You want to be there for your family, and not disappoint your coworkers, and be success- ful. I remember coming home at 10:30 at night bringing groceries after my son had gone to sleep, and he’s 12 or 13, but that’s the only time I could go. You do what you need to do.
Some people argue against having domestic help.
One cannot do everything. Of course, nobody should outsource being with family. But, if
the quality of life for everyone improves by having trusted, reliable, and skilled help at home, one should be willing to delegate. With the resources available now, especially in America, in terms of talent, technology, and convenience, most people should take a step back and think, ‘What’s important to me?’
And you're able to say that each and every one of your service providers is trustworthy? We do such deep amounts of research on their background that you never have to worry what they’re going to do in your home. We ask [can- didates] questions like, ‘What do you do when you’re driving in the car?’ And they don’t even know why we’re asking. It tells us about their personality, their organizational capabilities, how they can handle stress—all of that.
Efficiency-wise, is it more about simply get- ting things done or how well they’re done? It’s optimization of both. If someone is looking for a housekeeper who can cook Italian food well and can also go swimming with the kids, we have all that information in our system and can fit a combination of personality and skill
you know? The people
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