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SPECIAL ADVERTISING SUPPLEMENT
County Shopping Center is
the premier destination for summertime entertainment in the Hudson Valley with another season of SummerFest beginning in May 2016! The summer series brings new programs this year, including
a preview of Yonkers Arts Weekend and a series of free DJ dance parties for kids.
“SummerFest is one of the biggest events in the region and attracts residents from Westchester County as well as the surrounding areas,” says Liz Pollack, Senior Manager of Marketing. “Whether looking for family fun, a girls’ night out, or the chance to enjoy live music, this year’s SummerFest will include all of the familiar events our shoppers have grown to enjoy, as well as a number of new components that will take our summer series to the next level.”
Rapidly becoming
known as a cultural hub for artisans, Yonkers celebrates the arts with a series of exhibits, performances, and demonstrations during the Yonkers Arts Weekend. As a preview to this experience,
the new Cross County Art Show will feature displays and unique pieces by local crafters and artists on Saturday, May
7, for shoppers to enjoy and purchase. Kids will create their own works of art at the Arts & Crafts Zone from 1 pm to 3 pm.
Also new for kids this
year are the Thursday night DJ Dance Parties, hosted by WPLJ DJ, Mike Allan. Kids (accompanied by parents)
are invited to put on their dancing shoes and head to the main SummerFest stage to listen to their favorite top 40 tunes, participate in dance-off contests, and more.
The new Bites & Brew Food
Fest will showcase the many new eateries and restaurants that have opened at Cross County Shopping Center, including Shake Shack, which opens their first Westchester location at Cross County this summer! Shoppers can enjoy samples and tastes under a festive tent with live music from the Royal Khaoz band on Thursday, May 19, from 6 pm to 9 pm. The $20 admission will be donated to local non- profits.
SummerFest wouldn’t be complete without Wednesday night concerts and our Independence Day fireworks on July 1. For a complete
list of SummerFest events and other mall activities,
from new stores to sales and promotions, please visit www. crosscountycenter.com or like us on Facebook, Twitter, and Instagram. Don’t forget, parking is free year-round!
THE WEST- CHESTER
BANK:
Business Banking Made Personal
It’s been almost eight years since The Westchester Bank opened its doors. John M. Tolomer, President & CEO, is more enthusiastic than ever about The Westchester Bank’s position in the marketplace and its continued growth.
The Westchester Bank is the leading community bank in
Westchester and one of the fastest growing in the nation. “We have been fortunate
to have record-breaking years in 2012, 2013,
2014, and 2015 with no signs of slowing down,” says Tolomer. “Outpacing even our most optimistic growth plans, we continue to expand the brand’s footprint throughout Westchester County and surrounding areas, having recently opened a new branch in Mamaroneck
with expectations of further branch expansion later this year. We also continue to broaden financial products to meet varied customer needs and have transitioned into both the Wealth Management and Insurance Services arenas.”
The bank’s recent industry accolades include:
 TOP 25 National Ranking in Business Lending for Community Banks with
$500 million+ in assets
by Independent Banker Magazine.
 Business Hall of Fame Induction by the Business Council of Westchester in the Small Business category.
 Bauer Financial 5-Star Rating for a 4th consecutive year, representing financial strength, stability, and consistency.
 Top Workplace in Westchester for 2016 as through the Journal News.
Tolomer attributes the bank’s ongoing success to the Board of Directors, shareholders, loyal customers, and in large
part, to a close-knit staff
with a “can do” attitude
and consistent ability to execute the bank’s model
of Business Banking Made Personal. “We’re able to differentiate ourselves from the competition by giving
our customers the same products and services offered by larger institutions, but delivering them in a
highly personalized, genuine manner,” he explains. “We
get to know our customers by visiting them at their place of business to better understand their banking needs whether it’s loan solutions, cash management solutions, or local service issues. The
great advantage of being a community bank is that we make all our decisions right here, locally, not in other states like most larger banks.”
The bank’s community efforts continue to expand. “We’re committed to being an integral part of the community we serve. We believe in being a good corporate citizen and frankly, it’s good business,” Tolomer explains. “Our not- for-profit banking model helps organizations by simplifying their banking, reducing their fees, and allowing them to focus on their own initiatives rather than their banking.” The Westchester Bank continues to attract high- quality companies from the small to mid-size business sector to help drive the bank’s growth and profitability. Tolomer concludes, “We
pay special attention to understanding our customer’s banking needs. Combine
that customer focus with a knowledge of Westchester’s business conditions and we’re able to tailor products and services to meet specific requirements.” ●
10 ● YONKERS


































































































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