Page 11 - Georgia Forestry - Issue1 - Winter 2021

Consumers long ago issued a mandate to their products’ manufacturers: go green or go home.
Those sellers listened. Sustainability has become so mainstream that we see par- tiers in TV commercials drinking Coors Seltzer “for the rivers.” (Or, to be more precise, for the donation Coors makes to restore 500 gallons of river water for every 12-pack sold.)
HelloFresh’s meal kits arrive with both cooking instructions and the announcement, “This meal is brought to you carbon neutral.”
Procter & Gamble has a tab on its website called “Our Impact,” and on the Coca-Cola Company’s home page, only two of the six total elements pertain to beverages. The others? They envision “a world without waste,” supporting communities for “a better shared future,” and a culture that values diversity and inclusion.
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