Page 15 - Georgia Forestry - Spring 2017

and companies like Coca-Cola heavily promote efforts like their 30-percent-plants-based “PlantBottle.”
As of yet, there are no sexy ad campaigns about the manufacturing potential in nanocellulose and another wood derivative called lignin. Not that Kalaitzidou wouldn’t like to see that happen.
“It’s a matter of culture. We just need to have some Hollywood icons advertise nanocellulose,” she jokes. On a more serious note, she says, “The younger
Above: RBI emphasizes not only pursuing innovative uses of nanocellulose and lignin, but also training the next generation of engineers committed to finding more sustainable solutions to 21st-century challenges. Right: The process of incorporating nanocellulose can produce tiny, snow-colored leaves.
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